10 Best Similarweb Competitors You Should Check Out

As a digital marketer or an online entrepreneur, you know the importance of having a market intelligence tool to help you stay ahead of the game. And while Similarweb is an excellent platform, it may not be the perfect fit for everyone. 

Perhaps you want more data accuracy or more in-depth analysis, or are struggling with Similarweb’s price point, or need another tool that caters to a specific niche. Whatever the case may be, I'm here to tell you that you have options. 

In this post, I'll introduce you to some of the best Similarweb competitors in the market. So, if you're ready to take your digital marketing game to the next level, let's dive in and explore these alternatives.

What is Similarweb?

Similarweb is a web analytics platform that offers comprehensive insights into website traffic, audience demographics, keyword analysis, and competitive intelligence. Its features include the ability to:

• Conduct keyword research to identify valuable search terms and phrases
• Perform competitor analysis to understand their strategies and identify opportunities
• Conduct web industry analysis to gain insights into industry trends and best practices
• Analyze app categories to identify market trends and opportunities
• Perform search intent analysis to understand user behavior and optimize content
• Conduct website analysis to evaluate performance, user experience, and SEO
• Perform company analysis to gain insights into competitors' strengths and weaknesses
• Analyze mobile app performance to identify areas for improvement and optimization
• Perform segment analysis to understand different audience segments and tailor marketing strategies accordingly

If you want to learn about all of Similarweb’s features in detail, you should read my Similarweb review post. I’ve also included screenshots and case studies so you can learn about its interface and usage more easily.

10 Best Similarweb Competitors You Should Check Out in 2024

Before I discuss the best Similarweb competitors, I want to let you know how I came up with this list. I conducted thorough research and compared the key features, user feedback, and pricing plans of different SEO tools. 

Even though there are no free Similarweb alternatives in this list, you can find options that offer a free trial. I suggest you give them a try; that way, you’ll get a hang of the platform before you commit to it.

Interestingly, I discovered that some of the best Similarweb competitors are actually tools that I've already included in my post on the best SEO tools available. This overlap highlights their versatility and value for website analysis and SEO.

1. Semrush

As a long-time user of Semrush, I have found it to be a superior alternative to Similarweb due to its extensive features and capabilities.

With tools for SEO, PPC, content marketing, and social media management, Semrush provides a comprehensive suite of digital marketing tools to improve your online presence.

With the Domain Overview feature, you can quickly access a site's organic traffic, keywords, and link profile, giving you valuable insights into your competitors' online presence.

But if you really want to dig deeper, the Traffic Analytics feature is your go-to tool. You can check the total number of visits, unique visitors, bounce rate, and more.

This powerful feature allows you to compare up to five websites at once and analyze their audience demographics, traffic channels, and top pages. With data that's on par with Google Analytics, you can gain a competitive edge and stay ahead of the game.

If you want to check out all the other capabilities that this platform has to offer, you should read my detailed Semrush review.

Key Features

• Discover new keyword ideas and analyze keyword difficulty with Semrush's keyword research tool.
• Identify and fix technical issues on your website with Semrush's site audit tool.
• Gain insights into your backlinks and uncover link-building opportunities using Semrush's backlink analysis tool.
• Audit and remove toxic backlinks that may harm your site's rankings with the backlink auditor feature.
• Conduct competitor analysis to benchmark your website's performance and uncover areas for improvement.
• Utilize Semrush's social media toolkit to create content, post, and track your social media campaigns.
• Stay informed about market trends and industry insights using Semrush's comprehensive market research tools.

Pricing

Here are the three paid plans that Semrush offers, along with their corresponding features and pricing:

• Semrush offers a 7-day free trial. But with my special link, you can get a 14-day free trial period.
• Pro Plan – $129.95 per month
  • Ability to add up to 5 projects
  • Can track up to 500 keywords
  • Can check up to 10,000 results for every report
• Guru Plan – $249.95 per month
  • Ability to add up to 15 projects
  • Can track up to 1500 keywords
  • Can check up to 30,000 results for every report
• Business Plan – $499.95 per month
  • Ability to add up to 40 projects
  • Can track up to 5000 keywords
  • Can check up to 50,000 results for every report

If you want a detailed comparison, you should check out my detailed post on Semrush vs Similarweb.

2. SE Ranking

SE Ranking is the ideal SEO tool for you. Its user-friendly interface and straightforward design make it easy for you to navigate and understand. 

The clear dashboard offers a quick snapshot of your website's ranking status, allowing you to assess your performance effortlessly. I really appreciate the simplicity of its tools for keyword research, competitor analysis, and site auditing — they are all designed to be user-friendly.

With SE Ranking, you can track and monitor the rankings of your website's keywords, conduct competitor analysis and compare your website's performance against your competitors.

Also, SE Ranking offers website auditing capabilities to identify technical errors and performance issues, ensuring that your site is optimized for search engines. You can use this feature to identify toxic backlinks or other issues that may be hampering your SEO efforts.

Additionally, you can analyze website traffic and user behavior to understand how visitors interact with your site. After the audit, you can also generate customizable reports that you can share with team members and clients to showcase your SEO progress.

For more details on SE Ranking, you should check out my comparison post on SE Ranking vs Semrush.

Key Features 

• Keep tabs on your website's keyword rankings and monitor their performance.
• Discover opportunities for on-page optimization by examining your website's structure and content.
• Analyze competitors and compare your website's performance against theirs.
• Monitor and evaluate the quality and performance of your backlinks.
• Conduct a thorough website audit to identify technical errors and performance issues.
• Gain valuable insights by analyzing website traffic and user behavior.
• Create customizable reports to share with your team and clients.
• Seamlessly integrate SE Ranking with other tools and platforms using the SE Ranking API.
• Use content marketing features to create briefs, optimize content, check the quality, and use AI to produce posts more quickly

Pricing

• Essential Plan – $39/month
• Pro Plan – $89/month
• Business Plan – $189/month
• Custom plan available

3. Surfer SEO

Surfer SEO is an advanced on-page optimization tool designed to help you optimize your content. It offers a data-driven approach to optimize your content based on top-ranking pages for a given keyword. 

With this tool, you can analyze various factors like word count, headings, and keyword density for any content that you enter. Based on the analysis, the platform provides recommendations to optimize your content.

Previously, I used Surfer SEO to optimize the content on my website, and I must say it provides some very useful suggestions. Before publishing my posts, I would run them through Surfer SEO to get a quick idea of how optimized my posts were. 

Even their Outline Builder is a great way to save time on your content strategy. It churns out H1 headings and short paragraphs in seconds based on your entered keyword.

As an alternative to Similarweb, Surfer SEO focuses specifically on optimizing on-page elements for better search engine visibility, while Similarweb provides broader website analytics and competitive intelligence. 

Surfer SEO's strengths lie in its ability to provide data-driven suggestions for content optimization, ensuring that your web pages align with search engine ranking factors.

Key Features

• Evaluate search intent, monthly search volume, and keyword difficulty at a glance
• Discover relevant topic clusters to expand your content strategy
• Identify important missing terms and optimize your pages accordingly
• Analyze top pages to assess content performance and address issues
• Receive automatic suggestions for internal linking
• Utilize the built-in Outline Builder for structured content creation
• Write and optimize simultaneously with real-time metrics and NLP-ready keywords
• Check for plagiarism to ensure the originality of your content

Pricing

• Basic Plan: $49/month
• Pro Plan: $99/month
• Business Plan: $199/month
• Enterprise Plan: Custom price

4. Ahrefs

Ahrefs is known for its robust and comprehensive backlink analysis capabilities. With Ahrefs, you can access one of the largest and most up-to-date backlink databases available. It provides detailed insights into backlink profiles, referring domains, anchor texts, and more. Using the tool, it allows you to audit your profile and analyze your own backlinks as well as those of your competitors.

When you use Ahrefs' Keyword Explorer, you gain access to comprehensive data on various keyword metrics. You can explore search volume, CPC (cost per click), keyword difficulty, clicks, global volume, return rate, and keyword ideas.

With Ahrefs' Site Audit feature, you can quickly check for technical issues on your website.

After an audit, Ahrefs gives you a detailed SEO Audit report, including an SEO health score, top issues, crawl status, issue distribution, and more. Each issue is accompanied by an explanation and suggested fixes.

All of these features combined make Ahrefs a powerful all-in-one SEO tool. If you’d like to learn more about Ahrefs’ capabilities, please check out my detailed Ahrefs review.

Key Features

• Conduct comprehensive backlink profile analysis for any website
• Uncover profitable keywords for both paid and organic search
• Identify highly shared content across various topics
• Obtain accurate traffic estimations and valuable keyword ideas
• Track mobile and desktop rankings in multiple locations
• Receive regular reports to monitor changes in keyword rankings
• Perform thorough website audits to identify SEO issues
• Monitor and improve website health and performance
• Stay informed with alerts for new or lost backlinks, keyword rankings, and web mentions

Pricing

• Lite Plan: Starts at $99 per month
• Standard Plan: Starts at $199 per month
• Advanced Plan: Starts at $399 per month
• Enterprise Plan: Starts at $999 per month
• Additional Data/Users: Ahrefs charges on a pay-per-go basis if you add more data or users to your subscribed plan.

5. Moz Pro

Moz Pro is a comprehensive suite of SEO tools that empowers you to optimize your website and drive better search rankings. 

With features like Keyword Explorer, you can strategically target keywords by checking accurate metrics on volume and difficulty. It allows you to save keyword lists for easy tracking and updates.

With their Rank Tracking features, you can get insights into how you rank for your keywords in local and national searches. Its Search Visibility score gives you a holistic view of your ranking performance.

Additionally, Moz Pro conducts thorough audits to identify and address issues that may hinder search engine crawling. You'll receive timely alerts to promptly fix any site issues and ensure optimal performance.

Moz Pro also helps you with page optimization by providing you with custom suggestions to enhance your content.

It also empowers you to evaluate link opportunities and check metrics like Page Authority, Domain Authority, and Spam Score. Based on these, you can make informed decisions about your link building strategies.

In terms of reporting, Moz Pro can customize PDF reports with drag-and-drop modules and annotations. This functionality, combined with the ability to schedule recurring reports, saves you time and streamlines your reporting process.

Key Features

• Find and track keywords with volume, difficulty metrics, and ranking data.
• Audit your site to identify and resolve issues that hinder search engine crawling.
• Utilize keyword clustering to group and organize related keywords.
• Receive specific recommendations for optimizing your web pages.
• Identify new link opportunities and optimize existing ones for maximum impact.
• Efficiently upload keywords in bulk using CSV files.
• Customize your reports by dragging and dropping modules and adding explanatory notes for better interpretation

Pricing

• Standard Plan: $99/mo ($79/mo when you pay yearly)
• Medium Plan: $179/mo ($143/mo when you pay yearly)
• Large Plan: $299/mo ($239/mo when you pay yearly)
• Premium Plan: $599/mo ($479/mo when you pay yearly)

6. Mangools

Mangools is an SEO toolset that serves as a popular alternative to Similarweb. It offers a range of powerful features to help you with keyword research, backlink analysis, rank tracking, and website analysis.

With KWFinder, you have a comprehensive keyword research tool at your disposal. You can use it to discover untapped keyword opportunities, assess their search volume and difficulty, and choose the most strategic keywords to target.

Additionally, LinkMiner enables you to perform comprehensive backlink analysis and evaluate the quality and relevance of your backlinks, ensuring they positively contribute to your SEO efforts.

If you want to check how you are doing with respect to your competitors, you should check Mangools’ SiteProfiler. It allows you to benchmark your website against competitors and identify areas for improvement.

The best part is that Mangools also offers a convenient SEO browser extension, which provides instant access to key metrics while you browse any website. This extension enhances your efficiency by delivering real-time insights and enabling quick assessments of your website performance.

Mangools is known for its affordability when compared to other SEO tools. It opens up a world of possibilities for businesses and individuals, regardless of the budget constraints. 

But affordability is just the tip of the iceberg! The intuitive interface and seamless user experience are what truly set Mangools apart. It’s super easy to navigate the platform and get

Key Features

• Discover new keyword ideas, view search volume, and analyze keyword difficulty with Mangools' keyword research tool.
• Gain insights into competitor performance by using the SERPWatcher tool to see which websites are ranking for specific keywords.
• Get a quick overview of a site's performance on search engines and against competitors using SiteProfiler.
• Analyze and audit backlinks with LinkMiner, which provides a comprehensive list of backlinks and evaluates their trustworthiness.
• Monitor search result fluctuations with the SERP Volatility tool to understand how your website's rankings may be impacted.
• Optimize your website's content for specific keywords by using the SERP Simulator to see a simulated version of the search engine results page.

Pricing

• Mangools Basic Plan: $29.90 per month
• Mangools Premium Plan: $44.90 per month
• Mangools Agency Plan:  $89.90 per month

7. Serpstat

Whether you're a marketer, agency, SaaS company, ecommerce brand, or business owner, Serpstat has features to meet your SEO needs. With it, you can conduct competitor research, keyword research, backlink analysis, site audits, rank tracking, and more.

By leveraging Serpstat's in-depth URL analysis feature, you can gain valuable insights into missing keywords along with their key metrics. You can also add adaptable filters to find specific data from this list.

Furthermore, Serpstat provides an overview of your link profile, complete with its proprietary Domain Rank (SDR) index, which rates your domain authority based on the number of linking sites. 

With detailed competitor information at your fingertips, including common keywords, competitor rankings, and search visibility, you can stay one step ahead in the SEO race. 

If you want a detailed idea of what your competitors are upto, you can check their Competitor Research tool. From identifying niche leaders to monitoring their overall progress, you can check it all in their report.

The best part is that Serpstat offers convenient extensions for popular web browsers like Chrome, Firefox, and Opera, ensuring seamless integration into your workflow. 

Plus, you can count on multiple support channels, including email, FAQs, knowledge base, phone call, and chat, to get the assistance you need.

Key Features

• Obtain an overview of search visibility, monthly search traffic, and the number of organic and paid keywords for any website. Track keyword position distribution and monitor search engine visibility and traffic growth over time.
• Compare your site with competitors, analyze common keywords, and track improvements or declines in rankings over time. Gain insights into the number of keywords your competitors are ranked for but you are not targeting.
• Access a vast keywords database, view search volume, keyword difficulty, CPC, and PPC competition for each keyword. Explore related keywords, search suggestions, and popular words to plan your content calendar.
• Analyze your backlink profile, identify top referring domains, discover new link building opportunities, track new and lost backlinks, and assess the quality of referring domains. Identify and manage potentially harmful backlinks.
• Monitor changes in SERP rankings for specific organic keywords based on your chosen schedule. Set up regular ranking reports (monthly, weekly, or daily) to track your site's performance.
• Perform a comprehensive site audit to identify and prioritize SEO issues. Gain insights on meta tags, page speed, schema markup, redirects, links, HTTPS certificate, and more.
• Generate customized reports with essential metrics, including search visibility, traffic, keyword rankings, and backlink data. 

Pricing

• Lite Plan: $69/month
• Standard Plan: $149/month
• Advanced Plan: $299/month
• Enterprise Plan: $499/month

8. Google Campaign Manager 360

Campaign Manager 360 is a comprehensive ad management and measurement system designed to meet the needs of advertisers and agencies. With its centralized platform, you can easily manage your digital campaigns across websites and mobile platforms.

It provides a range of powerful features, including ad trafficking that allows you to upload creatives, define targeting criteria, and launch ad campaigns seamlessly. 

Additionally, Campaign Manager 360 offers robust reporting capabilities to measure the performance goals of your campaigns and ad placements. 

Furthermore, it ensures the accuracy and quality of your ads through its verification feature, allowing you to confirm proper ad serving and achieve desired results. 

While Campaign Manager 360 focuses on ad management and measurement, it is not a direct competitor to Similarweb, which provides comprehensive website analytics and competitive intelligence. But since it has some overlapping features and is a popular platform, I’ve included it in this list.

Key Features

• Set start and end dates for campaigns
• Identify landing page destinations
• Coordinate impression/click data with event tags
• Easily conduct A/B testing with creative rotation
• Create target audiences through audience segmentation
• Implement verification settings to prevent ads from appearing in unfavorable places
• Exercise control over ad visibility with ad blocking features
• Serve display, video, and rich media ads using shared add tags
• Set up impression and/or click trackers for email newsletters and social media links for channel measurement and attribution

Pricing

Google Campaign Manager 360 offers different cost structures for pricing placements. Here are the available options:

• CPM (Cost per 1000 Impressions): The cost for advertisers is determined by the number of impressions served, with charges applied per 1000 impressions. The calculation is based on the total number of booked impressions.
• vCPM – Active View (Cost per 1000 viewable impressions – Active View): The cost for advertisers is based on the measurement of every 1000 impressions that are viewable by Active View. This cost structure is applicable to sites, creatives, and placement tags that are compatible with Active View.
• CPC (Cost per click): Advertisers incur charges for each click made on a creative. The cost is determined by the total number of clicks that are booked.
• CPA (Cost per activity): Advertisers face charges for each user action performed in the selected activity. Upon choosing this cost structure, advertisers have the option to specify the activity for CPA application. The cost is determined by the total number of activities booked.
• Flat rate – impressions: Advertisers incur a fixed rate charge for a predetermined quantity of impressions.
• Flat rate – clicks: Advertisers pay a fixed rate for a specified number of clicks.

9. Spyfu

With its array of SEO and PPC features, SpyFu equips you with the necessary tools to conduct comprehensive competitor analysis, improve your organic rankings, and optimize your PPC campaigns.

Additionally, the keyword research feature helps you discover new keyword opportunities, analyze search volume and difficulty, and track your keyword rankings over time.

With the SERP analysis feature, you can gain a deeper understanding of the search engine results pages and identify areas where you can improve your organic rankings.

For any keyword that you enter, you can also find the best backlink opportunities. Along with the links, you can check the domain’s organic monthly clicks, page monthly clicks, domain strength, and other data.

For more in-depth information on SpyFu’s capabilities and its comparison with Semrush, make sure to check out my detailed post on “Semrush vs SpyFu.”

Key Features

• Check ranks, ads, keywords, backlinks, and more for the last 14 years with an easy-to-use platform for competitive intelligence.
• Gain instant access to backlink strategies, ranking history, and top pages for in-depth analysis.
• Stay up to date with keyword tracking and receive customized reports to monitor your website's performance.
• Receive buy recommendations for highly profitable keywords and get suggestions for negative matches to optimize your campaigns.
• Create unlimited projects to efficiently organize keywords and keyword groups and set up alerts to stay informed about changes.
• Utilize the white label feature to customize and brand your reports, and schedule them for automated delivery.

Pricing

• Basic Plan: $39 / month
  • Unlimited keyword exporting
  • 5000 tracked keywords
  • Unlimited historical data
• Professional Plan: $79 / month
  • Unlimited keyword exporting
  • 15000 tracked keywords
  • 10,000 rows of API access
• Team Plan: $299 / month
  • Unlimited keyword exporting
  • Unlimited tracked keywords
  • Unlimited API access

10. SEO Powersuite

SEO PowerSuite is a comprehensive software package that offers a range of SEO tools for website optimization and link building. It includes Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant. These tools enable you to address technical issues, enhance on-page optimization, and build high-quality backlinks.

In comparison to other SEO tools, SEO PowerSuite stands out in several ways. The Link Assistant feature allows you to track potential link partners and manage link requests, which is not available in Ahrefs. 

Additionally, SEO PowerSuite offers Google Analytics Integration, providing a convenient way to access all your data in one place. Plus, there is a content editor that analyzes your content and gives suggestions on how to make it more optimized.

From keywords ideas and density to content ideas, this tool can help you polish your overall content and improve your content marketing strategy.

With the tool’s Marketing Plan feature, you can create effective SEO strategies by utilizing the SEO checklist, conducting website analysis, and setting custom goals.

In addition, SE Ranking provides powerful social media capabilities, allowing you to analyze your social media performance and automate posting. 

Key Features 

• Easily monitor and compare your website's and competitors' keyword rankings across multiple search engine result pages (SERPs).
• Conduct comprehensive on-page optimization analysis and receive detailed reports on potential SEO issues affecting your site.
• Gain insights into your backlinks, including quality, quantity, and discover new link-building opportunities.
• Streamline your link-building process by searching for potential partners, managing link requests, and generating comprehensive reports.
• Create and export detailed reports on various SEO performance aspects, including rankings, on-page optimization, backlinks, and link-building.
• SEO PowerSuite supports a wide range of languages, facilitating global SEO strategies.
• Collaborate with your team by providing them access to the software, enabling efficient teamwork on SEO projects.

Pricing

• Professional Plan: $299/ Year
• Enterprise Plan: $499/ Year

Quick Comparison of Similarweb Alternatives

Ready to Try These Similarweb Competitors?

In conclusion, if you're ready to explore tools like Similarweb and take your digital marketing endeavors to the next level, the top three contenders in our list – Semrush, Surfer SEO, and Ahrefs – offer an impressive array of features and capabilities.

However, keep in mind that other options mentioned including Moz Pro, Mangools, SpyFu, Serpstat, and others also present compelling advantages.

Don't hesitate to explore these Similarweb competitors and embark on a journey toward digital marketing success. Take the plunge today and discover the tool that perfectly aligns with your objectives, helping you achieve exceptional results in your online endeavors.