Do you monitor your brand on social media? Here is why you should:
Social media is probably the most important channel for brands to listen to and engage with their potential customers. It’s also where they can build and nurture their relationships with existing customers.
There is so much valuable information available on social media that brands can’t simply choose to ignore it. From writing product reviews to posting about their latest shopping spree, consumers engage in various brand-related conversations on social media.
By responding to or engaging with these conversations at the right time, brands can strengthen their social media presence.
However, it’s not practically possible to manually go through millions of social media conversations to find out which ones are relevant.
But is it practically possible to manually go through millions of social media conversations to find out which ones are relevant? That’s where social media monitoring tools can help you.
Table of Contents
How Can You Use Social Media Monitoring Tools to Monitor Brand Mentions?
These tools can track millions of social conversations and filter the ones around your brand. They make it easier to narrow down on the most relevant and important conversations.
Here are 15 of the most effective social media monitoring tools that you can pick from.
Social Media Monitoring Tool #1: YouScan
YouScan is a tool that you can use for social media listening and identifying trends. Its powerful text analysis and analytics features provide you with useful insights after scanning various social media channels.
It can track thousands of social mentions of your brand and products across various channels. It also provides smart alerts to inform you of these mentions and keeps you updated on what people are saying about your brand.
Price: The standard plan starts at $500 per month.
They also provide a seven-day free trial option.
Social Media Monitoring Tool #2: Glean.info
This is a useful social listening, analytics, and market intelligence tool that you can use to gain valuable insights into various global media platforms. This tool can be used for all departments of your company that require social media insights and news.
You can use it to monitor feeds from various social media platforms in real time. It can also track news from over 60,000 global news outlets. It even features an integrated analytics solution that can be customized for your specific requirements. In addition, it lets you monitor print and broadcast media channels.
Price: Pricing information is available on request.
It provides a free trial option.
Social Media Monitoring Tool #3: Digimind
This is another smart tool for social listening and analysis. You can listen to what people are saying about your brand and the public sentiment around your brand. Using the Top Reputation feature, you can understand your social media reputation and brand image.
What’s more?
You can create different types of reports using their pre-set templates or come up with your own template. Plus, if you use Hootsuite, you can integrate this app with the Hootsuite interface.
Price: Price is available on request.
Social Media Monitoring Tool #4: Hootsuite
This is a multi-functional social media management and monitoring tool that you can use for a variety of purposes. This tool lets you track social conversations using hashtags, location, and keywords. You can find out what people are saying about your brand, competitors, and industry.
This also lets you identify industry trends and stay updated on the latest industry developments. You can use this tool to create customized streams of social content that you can organize under various tabs.
Price: Plans start at $29 per month, plus taxes.
A free trial option is available for 30 days.
Social Media Monitoring Tool #5: Sprinklr
Interested in social listening too?
This is a multi-functional social media management tool that also provides social listening functionality. You can keep a track of all social media conversations about your brand and find out what people are saying about you.
You can use these insights to formulate your social media strategy and effectively engage consumers at various social touch-points. This tool can monitor over 25 social media channels.
Price available on request.
Social Media Monitoring Tool #6: Brickfish
Brickfish’s Nuvi is a useful social listening tool that can help you monitor social media conversations about you and understand your audience.
How does this help your business?
You can identify and analyze feedback from your audience, understand their concerns, and learn what they think of your brand.
It also provides several visualization options that you can use to analyze data and insights in an easy and effective manner.
Price is available on request.
Social Media Monitoring Tool #7: Talkwalker
This is a powerful social listening tool that lets you monitor conversations across various social and online media channels. It can track conversations in 187 languages.
You can track social conversations about your brand, products, campaigns, and a lot more. It helps you understand the overall consumer sentiment around your brand and the impact of your social media campaigns.
You can use this tool’s quick search feature to find all the trending stories about your brand and industry and better understand industry trends.
Price: Basic corporate plans start from $800 per month for the entire suite of tools from Talkwalker.
Social Media Monitoring Tool #8: ZoomSphere
This tool enables you to monitor all social conversations about your brand, competitors, and industry. You can get regular streams of valuable social media insights that can help you understand your audience better.
You can also use keywords to search for industry trends and stay updated with what’s trending in your niche.
What’s more?
The tool lets you build customized reports to analyze this information and take necessary action based on these insights.
Price: Pricing information is available on request.
A free 7-day trial is available.
Social Media Monitoring Tool #9: Sprout Social
This is another all-in-one social media management tool that also has a social listening feature. It lets you listen to social conversations about your brand and niche and helps you understand your audience. You can get valuable insights into what your target customers think and what they like or dislike.
You can then use these insights to formulate your social media strategy and fuel your campaigns.
Want to monitor your competitors?
This tool provides you with insights into your competitors and their brand sentiment.
Price: Plans start at $99 per user per month.
A free trial option is also available.
Social Media Monitoring Tool #10: NetBase
NetBase uses a powerful AI solution to listen to conversations across all social media channels. You can use it to keep a track of conversations relevant to your brand and understand both industry trends and the preferences of your audience.
Guess what?
This is one of the more sophisticated tools for text analysis. It can easily understand the tone and determine whether it has a positive or negative sentiment.
Wait, there’s more:
NetBase has a useful image analytics tool that can analyze images posted on social media channels. This tool’s coverage spans over 99 countries and 199 different languages.
Price is available on request.
Social Media Monitoring Tool #11: HowSociable
This tool enables you to monitor your social media performance and your brand’s impact on social media. It can give you insights into the level of social activity around your brand by listening to social conversations about it. It also provides a magnitude score between 1 and 10 to rate a brand’s social performance during the week.
Want to rate your brand’s social performance?
This tool provides a magnitude score between 1 and 10.
Cool, right?
Price: Plans start at $3 per month ($9 for 3 months)
Social Media Monitoring Tool #12: Falcon.io
Want to monitor your presence beyond social media?
This is a social listening tool that can track conversations from over 2.7 million online sources, including social media and other online media channels. You can use this tool to find trending topics, track your brand-related conversations, or just understand your audience in general.
Price is available on request.
Social Media Monitoring Tool #13: Mentionlytics
This is a powerful tool to track and monitor social media mentions. You can track mentions for your brand, products, and competitors. You can also find out the latest industry news and trending topics by listening to social media conversations in your niche.
Price: Plans start at $39 per month.
A 7-day free trial is also available.
Social Media Monitoring Tool #14: Brand24
This is a brilliant tool to get social media insights into what people think about your brand. You can track mentions and conversations related to your brand and industry. It also has a sentiment analysis feature that you can use to check your brand sentiment and online reputation.
Price: Plans start at $49 per month.
A 14-day free trial is also available.
Social Media Monitoring Tool #15: Keyhole
This social media listening and monitoring tool helps you track social conversations and understand people’s sentiment around your brand. You can also track certain keywords and hashtags and get updated on the latest developments around them.
Price: Basic plan starts at $44 per month.
A 14-day free trial option is also available.
FAQs
Q1. What are the best tools for social media monitoring?
The best social media monitoring tools include:
- YouScan
- Glean.info
- Digimind
- Hootsuite
- Sprinklr
- Brickfish
- Talkwalker
- ZoomSphere
- Sprout Social
- NetBase
- HowSociable
- Falcon.io
- Mentionlytics
- Brand24
- Keyhole
Q2. Which social media monitoring tool has the best sentiment analysis?
Brand24 has a sentiment analysis feature that you can use to check your brand sentiment and online reputation.
Q3. What's the most thorough social media monitoring tool?
Some of the most thorough social media monitoring tools include NetBase, Sprout Social, and Talkwalker.
Q4. What are the top social media monitoring tools in 2024?
The top social media monitoring tools in 2022 include:
- ZoomSphere
- Sprout Social
- NetBase
- HowSociable
- Falcon.io
- Mentionlytics
- Brand24
- Keyhole
- YouScan
- Glean.info
- Digimind
- Hootsuite
- Sprinklr
- Brickfish
- Talkwalker
Q5. What are the best free social media monitoring tools?
Although none of the top social media monitoring tools are free, several do offer free trials including Sprout Social, ZoomSphere, Hootsuite, Glean.info, and YouScan.
Which Social Media Monitoring Tool is Best?
The answer to that question depends on your specific needs and budget. However, these are some of the best social media monitoring tools out there that you can use to fuel your social media strategy. Leverage these tools and see the results in your social media performance yourself.
If you know of any other tools that have worked for you, let us know in the comments below.
I’m also using the same! It is fantastic tool for managing different processes of our social media content. I very much like how contents can be easily understood in a calendar format. Plus! the analytics reporting is so helpful!