What Are Podcast Analytics Tools?
Podcast analytics tools are software created to keep track of and manage your podcast data from various podcast streaming platforms like Spoitfy and Apple Podcasts.
These tools are able to keep track of important KPIs like total views, demographics, unique listeners, and comparisons with other podcasts and episodes.
Some tools will even allow you to create your own podcast website for listeners to go to and interact with you and your content. Depending on your needs, the tool you choose will vary.
Important Features of an Online Podcast Analytics Tools
The best podcast analytics tools need to be able to track and manage your podcast data from various podcast hosts.
There are other important features to look for as well, such as:
- Generate RSS feeds for your podcasts
- Check downloads per episode as well as average downloads per episode for a season
- Analyze listener trends
- Podcast hosting
- Sort episodes by popularity
- See which platforms people are listening to your podcast from
- Access to popular podcast directories
How to Choose the Top Podcast Analytics Tools
Choosing the right podcast analytics tool will depend on how large your podcast already is, whether you plan on making a living off your podcast, which analytics are important for you, and which hosting platforms you want to put your podcast on.
Here are some things to keep in mind when choosing a podcast analytics tool:
- Which platforms your podcast will be on like Spotify, YouTube, or Apple Podcasts
- Do you need a tool that creates a webpage for your podcast, or do you already have one?
- Price range. Depending on your budget, and how serious you are about your podcast, you might want a free or cheap tool
- Make sure it’s RSS compliant
- Does it have access to podcast directories?
- How much storage is on offer
- Real-time reporting vs weekly/monthly reports
List of 10 Best Podcast Analytics Tools 2022
There are more than 500,000 podcasts on Apple Podcasts. That's some potentially stiff competition.
So before you invest money into podcasting, you should learn how to make the most out of podcast ads and your own podcast content.
In addition to using one of the best podcast hosting platforms, you should also track the performance of your podcast using powerful analytics tools.
Let’s get started.
1. Blubrry
Blubrry podcast hosting platform provides you with advanced podcast analytics that can help you understand your audience and listener trends better.
You can discover who your listeners are, when they listen to your podcast, which platform or device they use, and more podcast analytics.
Key Features
- Optimized for WordPress (through the Powerpress Plugin)
- RSS-compliant
- Unlimited bandwidth
- Storage with no-fault overage
- Advanced podcast analytics
Cost
- Standard Plan: $10 per month
- Advanced Plan: $17 per month
Pros
- Easy-to-use
- Free media migration
- Good customer support
Cons
- Can be too advanced for newbies to podcast analytics
Tool Level
Beginner to Advanced
Pro Tip: Use this tool for a data-driven podcasting experience.
2. Transistor
Transistor offers podcast hosting and advanced podcast analytics to help you track and monitor your own podcast progress.
What makes Transistor so easy to use is its website generation tool. Just pick a theme, and you’ll get a website for your podcast generated instantly. Its podcast website builder saves beginners a lot of time and money.
Here’s a video from Transistor’s YouTube channel explaining how the free podcast website builder works.
Using this podcast hosting platform and podcast analytics tool, you can share your podcast analytics and insights with your marketing team and use them to attract more advertisers.
Key Features
- Generates RSS-feed for your podcast
- Get access to popular podcast directories
- Check average downloads per episode
- Analyze listener trends
- Sort episodes by popularity
- See which apps people are using to listen to your podcast
- Podcast hosting
Cost
- Starter Pack: $19 per month
- Professional Pack: $49 per month
- Business Pack: $99 per month
You can get a 14-day free trial, right here.
Pros
- User-friendly
- Host unlimited podcast shows on a single account
- Live customer support
- Customizable podcast website
- Integration with Drip, MailChimp, and ConvertKit
- Offers podcast hosting
Cons
- Relatively new
Tool Level
Beginner to AdvancedPro Tip: Use this tool to embed your podcast on your website easily.
3. Castos
Castos podcast analytics is a podcast hosting platform that is great for hobbyists looking to start or grow their podcasts.
On this podcast analytics tool, podcasters can record long episodes, test new styles, and launch new shows without hitting a storage cap.
On their YouTube channel, you’ll find informational videos like the one above to help you along your podcast journey.
Key Features
- Import existing podcast into a WordPress site
- Unlimited storage and bandwidth
- Automated transcripts
- Auto-republishing audio for YouTube
- Personalized podcast website
- Options for podcast monetization
- Podcast hosting
Cost
- Starter Pack: $19 per month
- Growth Pack: $49 per month
- Pro Pack: $99 per month
Click here to get a 14-day free trial of Castos podcast analytics.
Pros
- Simple interface
- Pay-as-you pricing
- Get a unique RSS feed for each podcast
- Get geographical data, listening source of your audience, and more
Cons
- Can’t schedule posts without using the WordPress plugin
Tool Level
Beginner to AdvancedPro Tip: If you’re planning on hosting multiple shows, Castos is a great option.
4. Podbean
Podbean is a powerful podcast analytics tool that gives you an in-depth picture of your podcast trends and accurate audience data.
It allows you to evaluate your podcast stats and download podcast analytics for further analysis.
You can also see where your audience is coming from. This will help you better target your audience based on their geolocations.
These podcast statistics are important to attract advertisers and make the most out of your podcast.
It can also help you build your community of listeners all over the world.
You can target your services or products in a more effective way when you have reliable podcast data, and make innovative business decisions about your podcast based on your podcast analytics.
Key Features
- Unlimited storage space
- Custom design
- Unlimited bandwidth
- Multiple podcast channels
Cost
- Basic: Free
- Unlimited Audio: $9/monthly
- Unlimited Plus: $29/monthly
- Business: $99/monthly
If you’re interested in trying Podbean. Click here to start your podcasting journey.
5. Podtrac
It’s important for publishers and advertisers to have access to reliable podcast stats.
This podcast analytics tool will help them make the right decisions about advertising and content. This, in turn, can help marketers like you host successful podcasts.
Podtrac is one of the most effective podcasting tools. It gives you accurate podcast stats like audience data using their industry-first “Unique Monthly Audience” metric.
You can get access to detailed audience demographics to understand who’s listening.
Key Features
- Rolling 30 day-reports with key metrics
- Detailed download reports by episode, platform, and country
- Detailed listener demographics
- Choice between a comprehensive and abbreviated survey
Cost
- Getting started: Free
- Grow your show: $20/month
6. Anchor
Anchor by Spotify is an all-in-one podcast analytics and podcast hosting to help you create engaging podcasts and host unlimited episodes with zero cost.
This podcast analytics tool enables you to distribute your podcast to all major platforms with just one click. This includes platforms such as Spotify, Apple Podcasts, and Google Podcasts.
Creating a podcast is super easy. Here’s a video by Anchor showing just how easy it can be.
The podcasts' analytics tool also enables you to track and monitor the performance of your podcast episodes over time. You can use their easy-to-read podcast analytics dashboard to grow your audience.
You can record episodes from anywhere using Anchor’s mobile apps and desktop platform.
Once recorded, this podcast hosting platform also enables you to easily edit the episode. You can do so right from your iPad, Android phone, or iPhone.
Key Features
- Unlimited hosting
- Streamlined distribution process
- Detailed, IAB 2.0-certified metrics
- Engagement insights
- Podcast subscriptions
- Ads by Anchor
Cost
- Anchor is completely free. No hosting fees, trial periods, or paywalls.
7. Chartable
Chartable's podcast analytics can help you understand and grow the audience of your podcast. Using this podcast analytics tool, you can track and analyze which marketing channels drive the most listener growth.
This tool enables you to track podcast statistics including reviews and rankings of your podcast from Spotify, Stitcher, Apple Podcasts, and Breaker.
You can also connect your hosting platforms, Apple Podcasts analytics, and more to track relationships between your advertising and marketing efforts.
With Chartable's podcasting tools, you can generate weekly or daily rankings and review reports, which can help you track your success.
Key Features
- Find other podcasts to be a guest on through their database
- Smartlinks customization
- Priority email support
- Household demographics
Cost
- Hobbyist: Free
- Indie: $10/month
- Pro: $50/month
- Enterprise: Contact their sales team for a custom quote
8. Backtracks
Backtracks’ podcast analytics tool enables you to discover unrivaled podcast analytics.
Earlier, it was difficult for advertisers and podcasters to find out if their downloaded podcast episodes were actually played. But with Backtracks, you can actually find out if podcast episode downloads resulted in a play.
This tool provides you with comprehensive audio and listener podcast stats to help you analyze what’s working and what isn’t in your podcast ads and content.
Once you understand your podcast analytics and audience better, you’ll be able to design your podcasts accordingly.
Key Features
- Targeted advertising
- Drag-and-drop audio engagement
- Customizable podcast audio player
- Advertiser provided ads
Cost
- Publisher: $99/month
- Publisher plus: $199/month
- Publisher premium: $299/month
- Enterprise: Contact their sales team
9. Fireside
Fireside is an effective podcast hosting platform and analytics tool that helps you collect real-time podcast stats about your unique downloads.
With an accurate number of downloads, podcast stats, and analytics, your podcast host will be in a better position to plan and host successful podcasts.
Key Features
- Individual host and guest pages
- Custom page links
- Full blogging engine
- Customizable artwork
Cost
- Starter: $9/month
- Standard: $19/month
- Professional: $49/month
Free 14-day trial available here.
10. Simplecast
Simplecast is a modern, independent podcast hosting and analytics platform.
It offers an easy solution to publish your podcasts on Apple Podcast, Spotify, and other podcast hosting sites.
This podcast analytical tool offers an array of real-time insights about your podcast performance, with key insights like the demographics of your audience.
Its interface is modern, minimal, and easy to navigate. It offers unique listener reports, as well as cross comparing analytics between two episodes of the same podcast.
Key Features
- Key insight reports
- Great UX design
- Unique listener reports
- Cross comparison between two episodes
Cost
- Basic: $15/month
- Essential: $35/month
- Growth: $85/month
Comparison of the Best Podcast Analytics Tools
Here’s a quick comparison of the best podcast analytics tools, with key features listed.
| Name | Price | RSS Compliant | Unlimited Storage | Unique listener analytics | Support |
|---|---|---|---|---|---|
| Blubrry | Starting at $10/month | Yes | No | Yes | Good |
| Transistor | Starting at $19/month | Yes | Yes | Yes | Excellent |
| Castos | Starting at $19/month | Yes | Yes | Yes | Good |
| Podbean | Starting at $9/month | Yes | Yes (all paid plans) | Yes | Good |
| Podtrac | Free | Yes | Yes | Yes | Great |
| Anchor | Free | Yes | Yes | Yes | Excellent |
| Chartable | Starting at $10/month | Yes | Yes | Yes | Average |
| Backtracks | Starting at $99/month | Yes | Yes | Yes | Good |
| Fireside | Starting at $9/month | Yes | Yes | Yes | Good |
| Simplecast | Starting at $15/month | Yes | Yes | Yes | Good |
FAQ
Q1. What podcast host does Joe Rogan use?
A: Joe Rogan signed an exclusive deal with Spotify in 2020 for the exclusive rights to his podcast. That means his podcast can only be found on Spotify.
If you’re looking to get your podcast on Spotify like Joe Rogan, your best option is Anchor by Spotify.
Q2. What are KPIs for podcasts?
A: Key performance indicators for podcasts are different from KPIs for an ecommerce shop. Here are some KPIs to look for when hosting a podcast:
Unique listeners
Subscribers and downloads
Rankings and views
Social sharing
Episode-by-episode metrics
Q3. What is the number #1 Podcast in 2022?
A: The Joe Rogan Experience is the most listened podcast in 2022 so far.
Q4. What is the most popular podcast platform?
A: 24.2% of listeners from a survey reported that they listen to podcasts through YouTube, with another 23.8% using Spotify.
Which of the Best Podcast Analytics Tools is Right for You?
These are some of the best analytics tools that can help you optimize your podcasts for higher engagement. You can select to use the ones that best suit your business and campaign goals.
Do you know of any other effective podcast analytics tools that should be on this list? If so, please feel free to mention them in the comments below.
