LeadsBridge Review 2024 : Is It Good For Omnichannel Marketing?

LeadsBridge Review: Key Features

Who Should Use LeadsBridge?

And anyone who wants to:

How Did I Come Across LeadsBridge?

If you’re a marketer, you already know how annoying it can be to manually import or export lead data. I was looking for marketing technology that enables companies to make this process less tedious. That’s when I came across Lead Sync – one of the main product offerings from LeadsBridge.

I was intrigued because I could see that it works with LinkedIn Lead Gen Forms, TikTok Lead Ads, Facebook Lead Ads, and Google Lead Ads. So, I went to their website to find out more about what LeadsBridge has to offer.

Here is a snippet from their homepage:

A quick glance tells you that it is a platform designed keeping in mind the needs of advertisers who want to make the most of business data. There are lots of integrations available, so I can tell that you can get a complete view of your sales funnel.

With their easy integrations, you can create your very own marketing ecosystem and get a bird’s-eye view of your sales funnel.

Detailed Review: How to Use LeadsBridge

If you’ve read my LeadsBridge review up to this point, you already know that LeadsBridge is a platform that connects marketing and advertising tools with CRMs and email marketing software to help fill the gaps.

Mind you, it’s not a lead generation software program. It only aids in the acquisition of customers as well as improves internal communication. But how does it do all of that?

Some of the key features of LeadsBridge include real-time sync, segmentation, filtering, lookalike audiences, custom integration, and more.

In this section of my LeadsBridge review, let’s take a detailed look at the platform and what it can do for you.

1. Lead Sync

Lead Sync is the soul of LeadsBridge. It is a real-time integration tool that allows you to sync your lead data in real time with your most used marketing tools.

With this tool, you can collect leads and move them through the pipeline seamlessly. As soon you get a lead, you can even start segmenting it from different lead sources, including:

What’s more, you can send your leads auto-responses and SMSes automatically. For a more efficient workflow, you can segment your leads and distribute them at your convenience. It also comes equipped with advanced data mapping and options for filtering leads easily.

In a nutshell, Lead Sync ensures that you can generate and nurture your leads effortlessly. Wondering how it works? Here’s a quick explanation:

Step 1: Use LeadsBridge to integrate Google Ads lead form extensions, Facebook Lead Ads, TikTok Lead Generation, and LinkedIn Lead Gen Forms with your CRM.

Step 2: When users interact with any of your ads on these platforms, LeadsBridge gathers and syncs all the data with your chosen CRM.

Step 3: Act on the lead data as soon as possible so you can get more conversions.

Sounds simple, right? When you sign up on the platform, all you need to do to set it up is add the source and the destination. Check it out here:

Next, you can choose to connect via a Simple Bridge or a Complex Bridge. If you want fast automation, a Simple Bridge is the way to go.

Once that is done, you can connect your apps, and set the automation up. It’s an easy setup that will hardly take five minutes.

Since we are discussing lead data, it’s important to know if your data stays safe. On their website, LeadsBridge claims that they do not store any data and that their platform is GDPR and CCPA compliant.

The platform is designed for ease, so it comes with a host of integrations that will help you get a 360-degree vision of your marketing funnel. Some of the marketing and CRM integrations that come with LeadsBridge include:

… and more

2. Audience Targeting

LeadsBridge’s main tools for Audience Targeting include:

This feature allows you to collect data from your existing customers that are entered in your CRM. By connecting segmented lists and combining different data sources, you can create accurate audiences.

To create a more targeted audience, you can use specific filters and formulas on the platform. Once you identify your evergreen audience, you can also retarget them or create lookalike audiences. This feature is especially useful if you are trying to upsell or cross-sell your products.

3. Online-to-Offline Tracking

While tracking marketing data online, you're only getting part of the story. Although you may still make offline sales, it's nearly impossible to determine which online campaigns are working and which aren't.

LeadsBridge solves that problem with this feature. It enables you to add Facebook Conversions API and Google Offline Conversions Tracking right away with the platform.

4. Platform-to-Platform

As we discussed before, LeadsBridge enables you to link your marketing stack to make teams more effective and eliminate data silos problems by automating the whole process with our platform-to-platform technology.

While the platform already offers multiple integrations, I love the fact that they offer an option to get custom integrations as well. A big thumbs up for that!

LeadsBridge FAQs

What Are Others Saying?

LeadsBridge Review: Case Studies

In this section of my review of LeadsBridge, let’s take a look at some case studies to understand the effectiveness of the platform.

Case Study #1: Truck Driving School Saw 300% Increase in Conversion Rate

The main challenge for Roadmaster Drivers School was to grow its search coverage and generate high-quality leads by matching students with the courses they might be interested in. They wanted to achieve a bigger volume of qualified leads at a lower CPA.

For this, the company started testing lead form extensions on their Search campaigns across key markets with LeadsBridge. In their ad, users could click on the “Apply Now” button and reach a pre-filled form to submit their inquiry.

Through this system, the company could streamline their conversion process and capture the overall demand for those interested in new opportunities.

After they started using LeadsBridge, the company saw the following results:

After they implemented these lead form extensions, Roadmaster generated the maximum leads from the Search campaign.

You can check out more about the case study on their website.

Case Study #2: Templafy Increased their ROI by Approximately 475% With LeadsBridge

One of the fastest-growing tech companies in Europe, Templafy used LeadsBridge to generate more leads. It is a cloud-based document asset management system. They wanted to leverage LinkedIn to get more paying customers.

For this, they used LeadsBridge for LinkedIn Lead Gen Forms. Here is the massive growth they saw because of the campaign:

To learn more about this case study, you can check out their blog post.

Case Study #3: Totalplay Saw an Increase of 20% More Leads After Using Google Ads Lead Form Extensions From LeadsBridge

Totalplay is one of the main telecommunication providers in Mexico that offers TV, telephone services, and high-speed internet across 20 main cities in the country. They were facing a tough time acquiring high-quality leads from their digital marketing campaigns.

To generate more leads, they decided to use Google Ads Lead Form Extensions from LeadsBridge. As a result, their sales closed at approximately a 20% higher rate.

LeadsBridge Review: What’s The Final Verdict?

LeadsBridge is here to make the lives of all marketers easier. It’s super helpful, saves your time, and makes the process of lead generation more efficient. Sure, the pricing may seem a bit high for smaller businesses but it does provide rich functionality to justify that price point.

Another bonus? LeadsBridge support – their team is responsive, friendly, and extremely patient. You can count on them to help you with bugs whenever you need them.

Plus, they have a free version if you don’t want to pay but use the features. If you are a business that uses a CRM and other digital marketing tools, you should at least give it a try.