Top 17 Instagram Business Tools You Need in 2024

If you aren’t already using Instagram, this social media platform should be an essential piece of your marketing strategy — and you should be using Instagram Business tools to help you succeed.

There’s no doubt that Instagram is a gold mine for marketers: 90% of Instagram users follow a business account on the platform.

What’s more?

When you include Instagram Business tools as part of your strategy, you can save yourself valuable time and money by automating processes like finding new followers or sharing posts.

So, check out this list of the top Instagram Business tools you need to use to boost your follower count, get more engagement, and make sales on the platform.

List of 17 Best Instagram Business Tools

Keep reading to discover 16 of the best Instagram tools that you should be using.

1. Kicksta

Having the right kind of Instagram followers is essential to increase your engagement and revenue.

And Kicksta helps brands get organic, real followers on Instagram.

But it can be difficult and time-consuming to find the users who are interested in your brand.

As a targeted growth platform, Kicksta does the work for you, using AI technology to automate the process of finding followers for your account.

Features:

• Advanced targeting — Target by IG account, hashtags, and locations
• Gender filter — Determine your ideal target audience for every client
• Blacklist — Avoid interacting with specific users
• Sleep mode — Mimic human behavior through breaks in AI activity
• English language filter — Only target English-speaking users

Cost:

• Standard plan: $49/month (moderate growth, video onboarding, and targets)
• Premium plan: $99/month (everything the Standard plan offers plus additional features to achieve maximum growth)

Pros:

• Works for any industry
• Advanced targeting features help you attract the right kind of followers
• 14-day money-back guarantee
• Responsive customer support
• Comprehensive dashboard makes it easy to track growth

Cons:

• Must enter credit card details for a 14-day free trial
• Don’t have complete control over what users your account interacts with

Tool level:

• Beginner

Image via Kicksta

2. HashtagsForLikes

HashtagsForLikes is a tool that helps you get more followers by finding relevant hashtags to use.

Use this platform to target your ideal audience, track the results you’re getting from hashtag use, and then grow your IG following organically.

HashtagsForLikes is primarily an Instagram Business tool but offers an option for TikTok too.

Features:

• Hashtag search engine pulls up data on any hashtag you put in
• Organic growth focus
• Chat support on website

Cost:

• Weekly — Starts at $19 per week (reach more users, manage your hashtags, real-time analytics, no limit on searches, monitor profiles, detailed reports, and round-the-clock customer support)
• Monthly — Starts at $59 per month (all of the Weekly features at bulk pricing to save money)

Pros:

• User-friendly
• Create test groups and save hashtag sets
• Track your profile with analyzer software

Cons:

• No autopilot option (manual tool only means more work for you)

Tool level:

• Intermediate

Image via HashtagsForLikes

3. Inflact

Inflact has multiple tools that can enable you to grow your follower count, get more engagement, and curate content more effectively.

This tool also allows you to add multiple accounts at once for marketing purposes.

You can manage them all within a single dashboard on Inflact.

Features:

• Schedule Stories, images, videos, and Carousels
• Download all content from Instagram
• Send auto Instagram DMs
• Analyze public Instagram profiles
• Specialized Instagram CRM
• Smart hashtag generator

Cost:

• 2-Week Subscription: Between $37 to $82 (per account)
• 1-Month Subscription: Between $57 to $128 (per account)
• 3-Month Subscription: Between $144 to $307 (per account)

Pros:

• User-friendly
• Multiple pricing modules
• Lot of free features

Cons:

• Price increases if you switch to multiple accounts

Tool level:

• Beginner to intermediate

Image via Inflact

Pro Tip: Want an extra 10% discount on Inflact? Use the code “SHANEBARKER” during the checkout process.

4. Url.bio

Link-in-bio tool, Url.bio, is a great way to get more out of your Instagram bio link.

With Url.bio, you can create a customized landing page, giving your followers multiple links to separate web pages.

This tool lets you add unlimited links and track your analytics so you can see how those links are performing. That’s why it’s one of the best Instagram analytics tools.

And best of all, Url.bio is completely free — making it a great choice for small businesses or brands on a budget.

Features:

• Unlimited links
• Customized landing page
• Animated links
• Hide Url.bio logo
• Link scheduling
• Analytics and UTM parameters

Cost:

• Free

Pros:

• Unlimited links
• Offers detailed analytics
• More features for no cost than comparable tools offer for a price

Cons:

• No Agency plan

Tool level:

• Beginner

Image via Url.bio

5. Linktree

Linktree is a popular link-in-bio tool that’s favored by many Instagram users.

With unlimited links, link scheduling, priority links, and more, Linktree has a plethora of features that can help brands market themselves on Instagram.

It’s also highly affordable, with the Pro plan costing just $6/month.

Linktree is a great way to connect your Instagram audience with everything you have to share.

Features:

• Unlimited links
• Link scheduling
• Priority links
• Video links
• Social icons and email or SMS signup
• Downloadable analytics
• Customizable landing page
• Integrations

Cost:

• Free plan available
• Paid plan costs $6/month

Pros:

• Unlimited links
• Downloadable analytics
• Customizable landing page
• Integrations

Cons:

• Does not let you remove the logo

Tool level:

• Intermediate

Image via Linktree

6. Like2Buy

Like2Buy, a platform introduced by Curalate, is a tool you can use to make Instagram shoppable.

With Like2Buy, you can create a shoppable Instagram feed for your followers to browse.

This tool functions as an Instagram storefront, helping brands make money on Instagram.

It’s simple to set up and run — just put a unique link in your bio and Instagram users can shop your feed.

Features:

• Create a shoppable Instagram feed
• Email capture
• Internationalization

Cost:

• Contact Curalate for pricing

Pros:

• Creates a safe buying experience for customers
• Integrates with the existing Curalate platform to provide analytics and more

Cons:

• Can be glitchy

Tool level:

• Intermediate

Image via Like2Buy

7. Shop Social

Shop Social is an on-site Instagram store that you can use to turn your feed of photos into a shoppable product grid.

You only need to connect your Instagram account and tag photos.

That’s it.

Your fans can shop products at their leisure while you monitor analytics.

Features:

• Create on-site shoppable galleries
• Customize text and language
• Measure performance with the admin panel
• Multiple product structures

Cost:

• 14-day free trial; $49/month

Pros:

• Easy to use
• Acquire newsletter subscribers
• Integrate with Google Analytics

Cons:

• Somewhat expensive

Tool level:

• Intermediate

Image via Shop Social

8. VSCO

The VSCO app is a photo editing app that you can use to make your Instagram photos look professional and cohesive.

In addition to several predefined filters, VSCO has several manual editing tools.

The app is very user-friendly and a great choice for people who don’t have much photo editing experience but still want their Instagram feed to be visually appealing.

Features:

• Filters
• Clarity
• Tint
• Fade
• Skin tone
• X- and Y-Skew
• Highlights
• Shadows

Cost:

• Free version available
• Paid version costs $19.99/year

Pros:

• Easy to use
• Advanced editing options

Cons:

• No desktop version
• Only a few filters are available for free
• You can only edit one photo at a time

Tool level:

• Beginner

Image via VSCO

9. Enlight Photofox

Enlight Photofox is a photo editing app created by Lightricks.

Instagram is all about the visuals, so it’s important for the photos you post to look attractive and appealing. That’s where Enlight Photofox can help.

This app provides a simple way to edit photos before you post them on Instagram, making sure that your Instagram grid looks top-notch.

Features:

• Blending and layers
• Darkroom, Target, and Duo features

Cost:

• Free plan available
• Paid plans cost $8.62/month; $43.84/year; or $86.37 for lifetime access

Pros:

• Simple tutorials help you learn editing
• Lots of editing features available

Cons:

• No desktop version
• Free version isn’t very comprehensive

Tool level:

• Intermediate

Image via Enlight Photofox

10. Planoly

The Planoly app is a great way to plan and pre-schedule your Instagram content.

Batch scheduling posts can help you save time to invest in other marketing initiatives — and Planoly is a simple way to plan your feed.

This tool is known for its grid preview feature, where you can see what your feed would look like if you post certain pieces of content.

Features:

• Draft, plan, schedule, and publish content
• Detailed analytics

Cost:

• Free plan available
• $7/month (two social profiles, one user)
• $15/month (two social profiles, two users)
• $23/month (custom social profiles, custom users)

Pros:

• Ability to pre-plan the visuals of your feed
• Save hashtags into groups

Cons:

• Can’t schedule Instagram Stories
• Can’t create carousel posts

Tool level:

• Intermediate

Image via Planoly 

11. Hootsuite

Social media scheduler, Hootsuite, provides a comprehensive dashboard to help you manage all of your social media channels in one place.

Hootsuite lets you plan, create, and manage your campaigns on various social media accounts.

It’s a simple way to engage with customers and monitor your social media activity. Hootsuite also helps you create a robust content library so you can post high-quality content on Instagram.

Features:

• Monitor conversations
• Track analytics
• Publish content
• Manage advertising campaigns
• Manage incoming messages

Cost:

• Free 30-day trial
• Paid plans cost $49/month, $129/month, or $599/month

Pros:

• Multiple integrations available
• Business plan lets you manage up to 35 social profiles simultaneously

Cons:

• Analytics reports are expensive
• Extremely expensive for teams

Tool level:

• Intermediate

Image via Hootsuite 

12. Hopper HQ

Hopper HQ is a social media scheduling tool that helps you plan content for multiple social platforms, including Instagram.

With its bulk upload feature, you can pre-schedule up to 50 posts at once — saving you a lot of valuable time that you can invest in other priorities.

Hopper HQ’s drag-and-drop functionality is easy to use and a great way to schedule your Instagram posts.

Features:

• Bulk upload
• Set favorite post times
• Schedule to multiple accounts
• Instagram analytics

Cost:

• 14-day free trial
• Paid plans cost $19/month, or $16/month with an annual plan

Pros:

• Invite team members and set permissions
• Upload content from cloud sources
• Full image editing capabilities
• Repost old posts

Cons:

• Customer service has been reported to be lacking
• Cannot tag people within Instagram posts
• Cannot load photos as a slideshow

Tool level:

• Intermediate

Image via Hopper

13. Over

With Over, beautiful design is made easy. Use this handy platform (available as a mobile app or a desktop tool) to create professional content for your Instagram account.

Whether you’re creating a branded ad, an Instagram Story, or a post for your feed, Over can help you make a visual impact and bring your ideas to life.

Features:

• Customize the professionally designed templates and layouts
• Upload logos and fonts
• Stock photography available
• Easily edits images and graphics

Cost:

• Free plan available
• Pro plan ($69.99)
• Teams (custom pricing)

Pros:

• Available on desktop and mobile
• Save your color palettes for quick access
• Coordinate your team under one subscription

Cons:

• No calendar management feature
• Does not support real-time editing

Tool level:

• Beginner

Image via Over

14. Canva

With Canva, you don’t need to be a graphic designer to create professional graphics for social media.

This well-known website is very user-friendly, making it simple to get started with your designs using the premade templates.

And there’s more.

Canva allows you to upload your own images or pull from a large library of stock photos. You can also choose colors, fonts, and other design elements that are all on-brand.

Features:

• Premade templates sized for different types of social posts
• Image cropper
• Add text or effects to photos
• Stickers and frames

Cost:

• Free version available
• Paid plans cost $9.95/month and $30/month

Pros:

• Robust security and support measures
• Collaborate with team members
• Save your designs to edit later

Cons:

• Mobile app doesn’t work as well as the website version
• Search function for templates and themes is difficult to navigate

Tool level:

• Beginner

Image via Canva 

15. Layout

Layout is a mobile-only app that you can use to create collages for Instagram.

This simple app lets you make gorgeous collages with photos from your gallery.

What does Layout do?

Layout will fill in your collage for you, or allow you to create your own from scratch. Simple editing functionalities like zooming in or out, mirroring, or flipping images are all included.

Features:

• Create custom collages with up to nine photos at a time
• Save your collages to share to Instagram
• Organize your photos of people with the Faces tab

Cost:

• Free

Pros:

• No signup or account required — download and start designing
• Easy to access the last 30 photos you’ve used
• Built-in camera

Cons:

• No desktop version

Tool level:

• Beginner

Image via Google Play

16. Iconosquare

Iconosquare is an analytics app that helps you track your analytics from multiple social media platforms, including Instagram.

It presents detailed analytics in a simple dashboard so you can see your numbers at a glance and make informed marketing decisions.

You can also manage multiple social profiles at a time.

And that’s not all.

Iconosquare even allows you to schedule content, using features like Best Time to Post and User Tagging to help your posts go as far as possible.

Features:

• Reporting
• Analytics
• Growth measurement
• Competitor tracking
• Location-based post tracking
• Comment tracking

Cost:

• 14-day free trial
• Paid plans cost $9/month; $39/month; $79/month
• Custom quotes for Agency plan

Pros:

• Detailed analytics reports
• Real-time post-performance
• Excellent value for the money

Cons:

• No training
• No customer targeting
• No contact management

Tool level:

• Advanced

Image via Iconosquare 

Bonus Tools #1: Buffer

While many brands use Buffer to schedule and plan their social content, Buffer is also an excellent way to track your Instagram analytics.

You can view your analytics with several different filters depending on what exactly you’re looking for.

Additionally, you can also compare metrics, seeing how your analytics have changed over time.

What’s more?

Buffer is a great way to schedule your social content and keep an eye on your Instagram growth too.

Features:

• Advanced analytics
• Schedule posts
• Track and re-post top-performing posts

Cost:

• Free plan available
• $15/month (eight social accounts, one user)
• $65/month (eight social accounts, two users)
• $99/month (25 social accounts, six users)

Pros:

• Ability to compare different metrics
• Chrome browser extension lets you share content from anywhere on the web
• See the best times to post for maximum engagement

Cons:

• Can’t monitor mentions, searches, or hashtags
• Scheduled posts reportedly fail to post somewhat often

Tool level:

• Intermediate

Image via Buffer 

FAQs

Q1. What are the best Instagram tools/apps for businesses to use?

Some of the best Instagram tools/apps for businesses to use include:

• Kicksta
• HashtagsForLikes
• Inflact
• Url.bio
• Linktree
• Like2Buy
• Shop Social
• VSCO

Q2. What are the top 3 Instagram marketing tools that every small business should be using right now?

The top 3 Instagram marketing tools that every small business should be using are:

• Canva
• HashtagsForLikes
• Hootsuite

Q3. What are the top Instagram tools for your business?

The top Instagram tools for business include:

• HashtagsForLikes
• Hootsuite
• Canva
• Kicksta
• Linktree

Q4. What are the best tools to manage my business on Instagram?

The best tools to manage your business on Instagram depend on what type of business you have. However, some of the best Instagram marketing tools include:

• Kicksta
• Linktree
• Hootsuite
• Buffer
• HashtagsForLikes

Q5. What are some Instagram marketing tools business needs?

Some of the best Instagram marketing tools businesses need include:

• Enlight Photofox
• Planoly
• Hootsuite
• Hopper HQ
• Over
• Canva
• Layout
• Iconosquare
• Buffer

Succeed With Instagram Business Tools

Instagram should be an essential component of your brand’s marketing strategy. And with these Instagram Business tools, you’ll be set up for success.

Websites and apps like these can help you save both time and money.

With all of the tools out there today, it’s simple to create high-quality photos and graphics, grow your Instagram account, and track your metrics. Use these Instagram business tools to succeed with your Instagram marketing.

Do you have any questions about the Instagram Business tools mentioned above? Let us know in the comments.